Ageing population is a challenge comparable to climate change. We solve it by scaling the traditional elderly home care business and professional & unhurried care by the same Gubbe helper, enabled by our tech platform.
Our clients' stories are a testament to the positive impact we have on their lives. Discover how we help them maintain independence and joy.
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Due to memory difficulties, grandmother is afraid to go out alone. With hubby, she can go for walks!
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It's such a relief to know that grandfather is not completely alone!
I am incredibly moved by Gubbe's service. I can truly recommend the service to all elderly people who need a complement to home care!
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My dear grandmother gets energy from her Gubbe helper.
Our helpers don't just visit your loved ones — they become trusted partners who listen, engage, and create lasting bonds that family members can count on.
From gentle workouts to outdoor activities, we tailor physical activities that improve mobility, stimulate activity and make movement enjoyable.
From grocery shopping to meal preparation, we handle everyday tasks together, turning necessary chores into opportunities for engagement and activity.
From setting up video calls with family to teaching online shopping skills, we empower continued connection to both loved ones and services.
Family members receive updates after each visit, bringing reassurance even when you can't be there yourself. Helpers can give an important respite for a loved one.
Explore all Gubbe's services
The experiences of our clients are the most important indicator of our positive impact on their lives and how we help people of age and disability maintain independence and joy.
Brand & community that appeals to young adults outside the nursing industry – over 500 applications every month, efficient automated recruitment & onboarding processes and low cost of workforce - utilising the gig economy
Ready-made tech and scalable operations, a platform that utilises the gig economy to solve the healthcare crisis
Life-changing impact of the service - academic studies backing our vision, exceeding expectations in a sector where no one else has succeeded, providing transparency of visit content to relatives
Viewed as a responsible, trustworthy & flexible employer, increasing market shares and efficiently expanding to new markets, communicating professional care and quality
There are thousands of European companies trying to solve the same problem, but none of them has the capabilities or ambition to build a scalable solution.
Gubbe was founded in 2018 by Sandra Lounamaa and Meri-Tuuli Laaksonen and it all started from a genuine need: How come there isn’t an elderly care service you can trust your own grandmother to? The idea came about when Sandra began looking for a cure for her grandmother’s loneliness.“I am incredibly close with my grandmother yet I didn’t have enough time to commit to visiting and helping her around the home. I was in a position where I wanted to do more but I simply couldn’t.”With Meri-Tuuli’s profound background and experience in Heath Sciences, Gubbe - meaning ‘buddy’ or ‘friend’ - was established to connect young individuals with elderly people who need help with housework, staying active, transportation and caregiving tasks.
Kim Väisänen, Samuli Saarni, Riitta Palmen, Peter Charpentier, Lasse Larvanko, Timo Lappi, Stefan Björkman, Tobias Niemi, Rasmus Molander, Jussi Lystimäki, Timo Soininen, Moaffak Ahmed, Katariina Helaniemi, Josefin Landgard, Oskari Tempakka
Meri-Tuuli is the co-founder of Gubbe and she has a master's degree in health sciences, a wife and mother. She has also worked as a social and health care teacher and has extensive experience working with the elderly in physiotherapy. In her free time, you can find her on the jogging track or behind the camera. From our customers she would like to learn more about needlework and the world around her.
We're here to support you and your loved ones.
Make an appointment to chat with our experts about your service needs.
