World’s best elderly care

Scaling the traditional elderly home care business.
Professional & unhurried care by the same Gubbe helper, enabled by our tech platform.

Behind Gubbe

Gubbe was founded in 2018 by Sandra Lounamaa and Meri-Tuuli Laaksonen and it all started from a genuine need: How come there isn’t an elderly care service you can trust your own grandmother to? The idea came about when Sandra began looking for help for her grandmother.

With Meri-Tuuli’s profound background and experience in Health Sciences, Gubbe - meaning ‘buddy’ or ‘friend’ - was established to connect young individuals with elderly people who need help with housework, staying active, transportation and caregiving tasks.

Quality elderly care

We offer a high quality elderly care service in the home or at care facilities.

We help people in all stages of elderhood - people who need help with living independently at home or others who need activation and social stimulation.

Meaningful part-time job

We have made elderly care trendy by offering meaningful part-time jobs to young people and have the ability to attract them in masses.

Each Gubbe Helper goes through a 10-step recruitment process to make them equipped for working with elderly people.

Gubbe in the media