World’s best elderly care

Scaling the traditional elderly home care business.

Professional & unhurried care by the same Gubbe helper, enabled by our tech platform.

Behind Gubbe

Gubbe was founded in 2018 by Sandra Lounamaa and Meri-Tuuli Laaksonen and it all started from a genuine need: How come there isn’t an elderly care service you can trust your own grandmother to? The idea came about when Sandra began looking for help for her grandmother.
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With Meri-Tuuli’s profound background and experience in Health Sciences, Gubbe - meaning ‘buddy’ or ‘friend’ - was established to connect young individuals with elderly people who need help with housework, staying active, transportation and caregiving tasks.

Quality elderly care

We offer a high quality elderly care service in the home or at care facilities.
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We help people in all stages of elderhood - people who need help with living independently at home or others who need activation and social stimulation.

Meaningful part-time job

We have made elderly care trendy by offering meaningful part-time jobs to young people and have the ability to attract them in masses.

Each Gubbe Helper goes through a 10-step recruitment process to make them equipped for working with elderly people.

Gubbe in the media

Funding news

Gubbe has raised a strategic investment from a Japanese HR giant Mynavi Corporation.

Gubbe in Vogue Scandinavia

Vogue Scandinavia sat down with Gubbe’s founders Sandra and Meri-Tuuli to find out how we’ve managed to revolutionize aged care and change how young people view the elderly care industry.

Gubbe one of the hottest startups in 2022

Wired is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics.